Lotto — key visuals for a brand refresh

I produced key visuals for Lotto's 2015 brand refresh at Hasan & Partners. The finished visuals were used in print advertising, point-of-sale materials and digital channels.

2015
My role: 3D modeling, rendering, retouching and visual production
Agency: Hasan & Partners | Client: Veikkaus | Art directors: Ville Granroth and Riku Eteläkoski | Copywriter: Juha Nikkilä | Creative director: Mikael Nemeschansky
Yellow umbrella with the number 28 in a Lotto key visual
Key visual
Lotto campaign artwork with a yellow rocket, numbered balls and jackpot information
Campaign artwork

I joined Hasan & Partners in spring 2015 to support the agency's newly acquired Veikkaus account. Alongside the campaign visuals, I produced presentation material for the creative teams.

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