Helsingin Pantti — an integrated advertising campaign

We developed an advertising campaign for Finnish pawnbroker Helsingin Pantti with a fresh, lively visual approach. The work covered a television commercial, digital displays, banners and printed materials.

2014

My role: Concept development and art direction

Copywriter: Lauri Vennonen | Animation production and illustration: Brink Helsinki

From television to public spaces

Brink Helsinki produced the animated commercial, combining typography with illustrations of objects commonly used as collateral. Those elements also formed the basis of metro-station advertising and posters for the shops.

The campaign continued into early 2015 and aimed to bring customers to the shops and the company's website.

A yellow Helsingin Pantti campaign advert on a digital display inside a tram — Digital display on a tram

Yellow Helsingin Pantti campaign posters along a metro-station corridor — Campaign posters in a metro station

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