Pepsi & Lord Est — connecting print and mobile

This campaign brought together Pepsi Finland, musician Lord Est and street dance center Saiffa. A new music video and a dance film formed the core of the campaign, connecting outdoor advertising, bottle labels and point-of-sale materials with mobile content.

2012

My role: Retouching and visual production

Art director: Petteri Tyynelä | Copywriter: Samuli Vapaasalo

Pepsi campaign visual showing Lord Est on a phone in front of an outdoor poster, with app screens below — Outdoor advertising and mobile content

Pepsi campaign mockup showing two bottles and a phone displaying the Näsinneula character — Bottle labels and mobile content

From print to mobile

People could scan tags in the physical materials with a smartphone app to access augmented reality experiences or video clips.

Outdoor and transit advertising

Illuminated Pepsi and Lord Est outdoor campaign poster at night — Lord Est outdoor poster

Pepsi campaign poster featuring the Näsinneula character at a bus shelter in Tampere — Tampere outdoor poster

Two blue Pepsi campaign posters on the wall at Hakaniemi metro station — Hakaniemi metro-station posters

Pepsi campaign advertisements on the backs of bus seats — Bus seat-back advertising

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