As a cooperation of Pepsi Finland, Lord Est and the street dance center Saiffa an impressive multi channel campaign was born. Lord Est's new music video and dance clip from Saiffa were the entertaining core of the campaign. Smartphone apps were designed to read tags from outdoor billboards, Pepsi bottle labels and POS-materials. The app displayed either augmented reality content or video clips.
Retouch, production, 3D modeling
Art Director: Petteri Tyynelä, Copywriter: Samuli Vapaasalo