An ad campaign was designed for the Finnish pawn shop chain Helsingin Pantti, which included a TV-commercial among digital screen ads, banners and printed materials. The client wanted to have a fresh and vivid approach for the campaign.
Brink Helsinki produced the commercial as an animation, in which typography and illustrations of typical pledge items were the core elements.
Metro station billboards and posters for the shops were created from these elements. The campaign was continued into begin of 2015. Target was to lead potential customers to the shops and to company website. Visitor count increased by 30% during the campaign.
Conception, art direction
Copywriter: Lauri Vennonen, production and illustration by Brink Helsinki